Red Card from Google: How Not to Lose Your Business Profile in 2025?

Recent algorithm updates (e.g. the August 2025 Spam Update) have hit businesses using aggressive SEO tactics. A hard suspension means your business disappears from maps — a potentially catastrophic outcome for local businesses.

What to avoid?

• Business Name Stuffing: Adding keywords to your business name (e.g. “Hairdresser Poznan – Cheap Haircuts”) that are not in official documents is a leading cause of suspensions.

• Fake addresses: Creating listings at virtual office addresses or private residences without a real customer-facing location is strictly penalized.

What matters?

Having documentation that proves your business authenticity (company registry entries, photos of signage, utility bills) ready in case you need to appeal.

How Zaply.me helps

Regular audits of your listing in Zaply.me will surface critical issues before Google’s algorithm does. This lets you manage your presence safely and reduce the risk of costly suspension.