Multi-platform Presence: Why one channel isn't enough?

Although Google dominates, your customers are everywhere. Younger generations increasingly search for local services on Instagram or TikTok (as many as 67% of 18-24 year olds!). Consistent data (NAP – Name, Address, Phone) across platforms increases algorithm trust by an average of 23%.

What's important?

• Regular posts: Businesses that publish once a week see 14.7% more views in Maps.

• Visual appeal: Unique (non-stock) photos build authenticity and attract 42% more directions requests.

What to avoid?

Incomplete data across platforms. If your Facebook has a different phone number than Google, AI algorithms will consider your business less trustworthy.

How Zaply.me helps?

Zaply.me is not just Google. Our generator lets you create content for three platforms at once: Google, Facebook and Instagram. You get ready-made texts, photo suggestions and calls to action (CTAs), so your business lives across the web without extra effort on your part.